BY: USA GAMES CORRESPONDENT, MIKE GASTINEAU
The Coca-Cola Company has been with Special Olympics from the very beginning.
In 1968, the leaders of Coca-Cola had the vision and foresight to become a founding partner of Special Olympics when the movement was in its infancy. Now, nearly 50 years later, The Coca-Cola Company remains committed to helping advance a mission of acceptance and inclusion that began with the shining idea of Eunice Kennedy Shriver, who founded Special Olympics in 1968.
During their nearly 50-year relationship with Special Olympics, The Coca-Cola Company has maintained a deep commitment to the organization and has provided more than $190 million in support of its programs through product, equipment, donations, and marketing support.
That support has impacted Special Olympics athletes from all 50 states and around the world. It’s also impacted Coca-Cola employees through the opportunity to volunteer at the World Games and the USA Games. And Coca-Cola’s involvement is increasing. The company has sponsored the 2018 USA Games being held in early July in Seattle. They will also be involved in the Special Olympics 50th Anniversary celebration in Chicago later that same month.
Coca-Cola’s commitment is real, tangible, and game-changing. And they’re looking to make an even bigger impact next year. Since 2018 is an important milestone year for Special Olympics and Coca-Cola’s partnership, the company decided to turn the spotlight inward to ensure their efforts help include more than just sponsorship.